Content focuses on actionable insights across 6 tracks and 60+ sessions. The detailed agenda for 2020 will be released in the coming months. In the meantime, check out the featured tracks
1 - CUSTOMER EXPERIENCE - NEW for 2020
B2B Customer Experience (B2BCX) is one of the top priorities for CMOs and organizations as a whole. Our B2BCX sessions will cover topics ranging from how to lead CX in an increasingly commoditized and ultra-competitive landscape, how to untap the customer install base for additional, lower cost revenue, inject an account based strategy to create 1:1 experiences, and learn about the overall CX framework from TOPO.
2 - ACCOUNT BASED
Account-based is the hottest topic in B2B sales & marketing – but what does it take to truly succeed? In this track, you’ll learn from companies that have successfully used proven account-based go-to-market strategies & tactics. Sessions will focus on overall strategy, key tactics such as orchestration, & the emerging account-based technology stack.
3 - SALES DEVELOPMENT
Sales development has become a mission critical element in just about every high growth sales & marketing organization. Learn about sales development messaging, inbound lead follow up, outbound prospecting tactics, hiring & coaching programs, as well as how to design a world class sales development process.
4 - SALES EFFECTIVENESS
Learn about the plays & tactics used by the best sales and sales development reps to achieve higher conversion rates, faster sales cycles, and larger average deal sizes. In this track, TOPO analysts will cover key plays such as high value selling, discovery, demo, proposal/business case review, stakeholder meetings, and outbound prospecting.
5 - MARKETING OPS & TECH
Learn about the marketing tech stacks that the world’s best marketing teams are adopting. It’s not just about marketing automation anymore. Learn how companies are using new software to create memorable experiences for buyers, automating menial marketing activities, & developing high value intelligence and insights.
6 - SALES OPS & TECH
Learn about the new sales technology stacks that the world’s best sales teams are adopting. It’s not just about CRM anymore – it’s about using software to power just about everything that sales does from the experiences they deliver to buyers, to data and intelligence, to internal management and forecasting applications.