Content focuses on actionable insights across 6 tracks and 60+ sessions. The detailed agenda for 2020 will be released in the coming months. In the meantime, check out the featured tracks
1 - SALES ENABLEMENT - NEW for 2020
One of the key factors for sales success is an organization’s ability to enable sales by providing the required resources to sell effectively. That’s where sales enablement comes into play. The sales enablement track will tackle the toughest topics in delivering, managing, tracking, and optimizing enablement. It supports all the functions that engage with customers, including sales, sales development, customer success, account management, and more.
2 - ACCOUNT BASED
Account-based is the hottest topic in B2B sales & marketing – but what does it take to truly succeed? In this track, you’ll learn from companies that have successfully used proven account-based go-to-market strategies & tactics. Sessions will focus on overall strategy, key tactics such as orchestration, & the emerging account-based technology stack.
3 - SALES DEVELOPMENT
Sales development has become a mission critical element in just about every high growth sales & marketing organization. Learn about sales development messaging, inbound lead follow up, outbound prospecting tactics, hiring & coaching programs, as well as how to design a world class sales development process.
4 - SALES EFFECTIVENESS
Learn about the plays & tactics used by the best sales and sales development reps to achieve higher conversion rates, faster sales cycles, and larger average deal sizes. In this track, TOPO analysts will cover key plays such as high value selling, discovery, demo, proposal/business case review, stakeholder meetings, and outbound prospecting.
5 - MARKETING OPS & TECH
Learn about the marketing tech stacks that the world’s best marketing teams are adopting. It’s not just about marketing automation anymore. Learn how companies are using new software to create memorable experiences for buyers, automating menial marketing activities, & developing high value intelligence and insights.
6 - SALES OPS & TECH
Learn about the new sales technology stacks that the world’s best sales teams are adopting. It’s not just about CRM anymore – it’s about using software to power just about everything that sales does from the experiences they deliver to buyers, to data and intelligence, to internal management and forecasting applications.